It is a challenge to find a talented writer with in-depth knowledge of international business. A writer who takes the time and initiative to understand your business is a valuable asset.
Content marketing enables the ownership of an online presence, and the establishment of a relationship with the target audience. Over a period of time, this leads to customer action, through not only improved engagement with the business brand and brand reach, but increased traffic, lead generation and conversion.
However, content overload is a problem for both clients and businesses. The personalisation of content is something that only the most successful businesses have mastered.
Alexandra Singer is a prize winning novelist and Italian translator who, as a former business lawyer with an in-depth knowledge of both Italian and English law who specialises in commercial and legal writing and trends. Her talent is to combine creativity and commerce and render complex legal and business concepts understandable to everyone. Her knowledge of languages and international outlook is a bonus for companies in the era of globalised business.
This experience and skillset provides companies with a writer who will take the time to understand their business, their competitors and the environment in which they work. This proficiency, combined with writing talent and business acumen, provides clients with the ability to position themselves advantageously within their markets. The provision of Localisation services removes a complicated burden from companies, and enables the adaptation of both Italian and English business materials to the target market. A thorough understanding of both cultures is necessary, as are the distinctive features of both languages. This is particularly important where colloquial language is concerned, especially in advertising.
- White Papers
- Ghost Writing
- Web content
- Trade Articles
- Press Releases
- Television and Radio Commercials
- Event Scripting
- Marketing Brochures
- Direct Mail Campaigns
- Product Documentation
- Annual Reports
- Technical Manuals
A brief portfolio is available at: https://alexandrasinger.contently.com